Get Stronger. Think Clearer. Live with Purpose.

For highly motivated individuals ready to leave their comfort zones and redefine what is possible for themselves.

Start Training

Book your Consult ->

Body, movement and goals assessment ->

Build your personalized plan

Our Services:

In-Person Personal Training 

1:1 sessions with a man who has spent his life perfecting the craft of fitness

Strength. Endurance. Mobility.

A Lifetime of work has built a well of knowledge for you to draw from

Online fitness and habit coaching

Develop positive habits. Optimize your life.

This 6-week crash course will optimize your mind and body through a progressive habit optimization process.

Designed for high-performing professionals looking to squeeze every ounce out of their potential.

Have you had enough of being “good enough”?

Are you sure theres more within you, but you’re not sure how to bring it out?

Are you done with the bullshit excuses and ready to work?

This is it. The no-holds-barred jump into your new life.

It will require every ounce of dedication you have, but life will never be the same.

*Limited to one client per month*

Choose your path

Want to dominate your next HYROX, DEKA or Spartan?

Join us Saturday mornings, 8am, at North Shore Park

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30 years combined experience

Extreme dedication to health and fitness

Unwavering determination to help clients

Learn about the dynamic duo - JohnnieBe and Baby T - and their stories of resilience that drive their success

Meet the Team

Get your copy of Your Mindset is Your Reality

Hear the ins and outs of John’s journey through tough times and how he discovered the strength and vision to build the life he wanted

Available in print, Kindle and Audiobook

Get it on Amazon

Check me out on…

John Borden’s Youtube Podcast Appearances